01
Templates win when…
You need something online this week, your offer is simple, and you’re okay looking similar to competitors. Great for experiments and very early validation.
02
Custom wins when…
Brand, conversion, or workflow matters. You want pages structured around your offer, performance under your control, and no fighting a theme’s limitations every time you change copy.
03
The hidden cost of “cheap”
Page builders often create slow pages, messy editing, and redesign debt. A focused custom starter site can cost less over two years than endless plugin/theme churn.
04
Our bias (stated plainly)
We build custom. If a template is truly enough, we’ll tell you. If custom is the better investment, we’ll scope the smallest version that still looks and converts like you.
FAQs
Quick answers
Is custom always more expensive?
Not always long-term. Our starter custom sites typically start around $750.
Can you redesign a template site?
Yes — including migrations off WordPress builders into a cleaner custom foundation.
Will custom help SEO?
Structure, speed, and clarity help. Custom doesn’t magically rank, but it removes common template/SEO friction.
