Academy and studio websites that turn interest into trials.

Fitness and martial arts prospects need to feel the culture fast — programs, coaches, schedule vibe, and a low-friction path to a free class or membership inquiry.

The challenge

Many academy sites still look like old templates. Parents and adults can’t tell who it’s for, what it costs emotionally to start, or how to try a class.

How we approach it

We build conversion-minded academy sites: strong hero CTA, clear adult/kids paths when needed, training visuals, and repeated trial asks. We’ve done this for a No-Gi academy in South Florida.

What usually matters on the site

  • Programs (adult / kids)
  • Why us / coaches
  • Training gallery
  • Schedule overview
  • Free trial / contact

Related work

FAQs

Can you migrate our academy off WordPress?

Yes. Novus Jiu Jitsu is a real example of a WordPress-to-custom academy rebuild.

Do you integrate membership software?

We can link or embed common tools. Deeper integrations can be scoped as a mid-tier build.

What’s the usual budget?

Most academy marketing sites land near our ~$750 starter tier.