Business Website Typical build ~$750

Novus Jiu Jitsu

A modern academy site that converts visitors into trials.

A premium academy website for Novus Jiu Jitsu in Plantation, FL — migrated off WordPress and rebuilt to explain programs, show the training floor, and invite free trials with more clarity and control.

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Typical cost: ~$750
Timeline: 1–2 weeks
Tier: Starter site

novusjiujitsu.com

The challenge

Novus already had a WordPress site, but it wasn’t carrying the academy the way the mats deserved. Prospects needed to feel the vibe fast — beginner-friendly, professional, worth a first class — and the old setup made that harder than it should have been.

Our approach

We migrated Novus off WordPress onto a cleaner custom build: same academy story, stronger first impression, clearer programs, and a free-trial path that doesn’t get lost in plugins and clutter.

The outcome

A polished, modern site that still feels like Novus — only clearer, faster, and easier to grow — with the free trial as the natural next step.

What we built

Inside the build

A look at how the project took shape — the decisions, the work, and what visitors feel when they land.

Leaving WordPress behind

This project didn’t start from a blank page. Novus was already living on WordPress — workable, but heavy, harder to shape, and not quite matching the premium feel of the academy.

We planned a careful migration: keep what mattered (brand, programs, photos, local details), leave behind the friction, and rebuild on a lighter foundation we could design with intention.

Finding the right first impression

On the new site, the hero leads with confidence and a clear invitation to try a free class. Clean type, strong photography, and room to breathe replace the crowded WordPress patterns that used to compete for attention.

Visitors should feel the academy before they read a paragraph.

Making programs easy to choose

Adults and parents don’t want a scavenger hunt. We gave Adult Jiu Jitsu and Kids & Teens their own clear stories — what you’ll train, who it’s for, and why it helps — so people can self-select without pressure.

Clarity here saves a phone call later, and makes showing up feel simpler.

Showing what training actually feels like

A gallery and academy cues answer the quiet question every newcomer has: “What will it feel like when I walk in?” Photos do that work better than promises.

We carried Novus’s real training energy forward from the old site, just presented with more care.

A gentle path to the free trial

Throughout the page, the ask stays the same: come try a class. Location, Plantation address, and directions sit close to that invitation so local visitors can act without hunting.

The migration wasn’t about reinventing Novus — it was about letting the academy sound like itself, without WordPress getting in the way.

How we shipped it

Build process

1

Discovery

We reviewed the WordPress site, gathered brand assets, and agreed on what to keep, rewrite, and leave behind.
2

Migration plan

Content, photos, and local details were mapped into a cleaner custom structure.
3

Design & build

We rebuilt the academy narrative with trial CTAs, program sections, and a training gallery.
4

Launch

SEO basics, redirects where needed, mobile polish, and a smooth cutover off WordPress.